Visual storytelling – the fast lane into the minds of your target group
Your messages constantly compete with a host of other information, bombarding your target group daily. As a result, the following rule applies: The more complicated your content, the more likely it is...
View ArticleAnalogies – thinking outside the box
Medical and marketing managers in the pharmaceutical and biotech industry are often faced with the following problem: Despite having produced extensive materials, they still fail to get their key...
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